Tom Dixon arrives on US shores and retails its stunning designs in collaboration with fashion boutique Curve
In an attempt to upscale the brand’s presence on US shores, Tom Dixon Lights has collaborated with multi-city fashion retail brand Curve to open its first retail store in Los Angeles’ Culver City in the US. For a nondescript name like THE SHOP, the interiors are remarkably designed. The 30,000 sq foot space houses food, fashion and furniture and is lavishly designed to engage the customers with the iconic lighting installations designed by renowned designer Tom Dixon.
Dixon, in a recent press conference, announced that the brand is making a big surge into America. The LA store was designed by Dixon and is illuminated by a range of his different metallic lights throughout. The industrial loft space is inspired by his London’s Dover Street Market store.
The raw concrete columns, exposed ceiling and the white marble feature surfaces provide a perfect canvas to showcase the iridescent wall panels, of corrugated iron and passivated zinc. The moveable metal-frame partitions are draped with faux-fur throws and marble-patterned sheets, providing temporary backdrops for the furniture and home accessories. The clothes from Curve are displayed on rails set inside giant boxes.
The store puts up a theatrical display of Dixon’s famous ‘Melt’ lamp that glistens alongside the oblong smoky ‘Fade’ lamps. The mannequins donning sparkling sequins flank the Wingback chairs and furry footstools made of sheepskin from Denmark.
The space is a living representation of the Tom Dixon mission, to manufacture products that are tough enough for the professional market and attractive enough for the home. The raw and unfinished interiors of the showroom provide a fittingly theatrical backdrop for the exquisite furniture and extraordinary accessories.
“In a landscape dominated by professional showrooms and multi-brand retailing chains,” said the company, “Tom Dixon chooses to evade the status quo and offer to the US intriguing retail concepts that will bring to life the Tom Dixon experience and offer consumers a new way to interact with the brand.”
The brand is soon launching its second store in US in a massive warehouse space on the Howard Street in SoHo, New York.