Khosla Associates creates an exquisite retail experience for the Manoviraj Khosla Store at the Leela Palace Colonnade, Bengaluru
When fashion designer Manoviraj Khosla desired a complete overhaul of his store identity and retail experience with the launch of a prominent new store at the Leela Colonnade in Bangalore, he enlisted the support of Ar. Sandeep Khosla, principal architect of the Khosla Associates.
“Our task was to encapsulate the look and feel of the brand keeping in mind the possibility of further stores within the country, states Ar. Khosla.
The store offering a bespoke range of pret-a-porter and haute couture that appeals to the high-end clientele offering them a one-of-a-kind shopping experience
As the designer’s forte is menswear, the first point of reference on the conceptual look and feel of the store was the gentleman’s club. The 1,400 sq. ft. of space with 12 ft high ceilings was effectively demarcated to showcase his entire collection from a vantage point.
A sumptuous peacock green velvet couch against a striking red carpet is the central highlight of the store; a similarly striking customised chandelier in black lacquer and brass is suspended from the ceiling above the couch. The clothes’ display forms a periphery around this central space.
“We have created a richly detailed wooden cabinetry to house the clothes with diamond padded fawn leather lining its interior shell. The cabinetry wraps along most of the exterior walls and integrates full-length mirrors along its face. The clothes are draped on signature post-box red hangers and hung in series on polished brass members. A warm glow of light contained within each wooden cabinet washes the clothes with an even glow,” explains he.
“Along the extended length of the store were existing chiller pipes, which we decided to insulate, and then expose with a matte gold paint. One of the cement rendered walls has a story wall with a cluster of frames showing the evolution of Manoviraj Khosla’s ramp shows over the decades,” Ar. Khosla further expounds.
At the far end of the store, lies a curtained area where clients are choose and try from a wide range of ready-to-wear ensembles and select fabrics. This space also serves as an area for interaction and discussion between the designer and his clients.
The brand identity, done by graphic designers ‘tsk’, brings to focus the colour red through the gilded logo on a lacquered red base.
The design of the store closely captures the panache and flair displayed by the designer’s exquisite clothing line. The interior is layered with interventions that span different genres. The industrial ceiling is combined with art deco elements, the colonial cabinetry and mid-century furniture is an outcome is an offshoot of the luxe and eclectic, sometimes raw, décor.
Most of the walls of the store were rendered in a textured polished cement finish, to contrast against the other luxurious materials in the store; namely the entrance wall clad in smoked bronze mirror, the flooring in a textured Travertine inspired vinyl, a deco-inspired fluted wooden reception table, and 1960s chairs clad in violet, red and peacock velvet.
The Manoviraj Khosla store, indeed, is an experience steeped in luxury.
Text: Anuja Abraham