Saniya Kantawala Design Studio creates a visually stunning interior for a fashion boutique store in Mumbai which reflects the fine detailing and richness of Zardozi embroidery
After thoroughly understanding her client- Yogita Kadam’s nature of work, Interior designer Saniya Kantawala decided to create a design which reflects the fashion designer’s creation and form of work. Spread over an area of 750 sq.ft. on Khar’s 14th road, the overall design of the fashion boutique store is influenced by the use of brocade fabric and age-old Zardozi work.
Throwing light about the store’s design, Kantawala said, “It is very essential to understand the client’s nature of work, especially when you are doing a store for a fashion designer. Yogita Kadam’s design includes a lot of zardozi work and hence Zardozi became our central theme to work with. As an interior designer our vision for this store was to manifest and reflect a lot of Yogita’s work by itself. Thus we worked a lot with Zardozi and brocade within the store.”
The store has been designed with an open display set up which includes a trial room, window display and a bridal room. By taking the client’s embroidery designs, the talented designer has created wooden moldings and got them cladded on a partition all the way to the ceiling which made it look majestic. “SinceYogita’s designs are so rich we did not distress the carvings but we got it polished in Pu to give a richer look. Every carving is a design pattern taken and molded from her work,” says Kantawala.
The walls of the entire store besides the pantry area is finished in IPS textured paint. The designer outfits are hung on hook shaped rods, rails and jute rope which were sprayed with a rust gold metallic paint to harmonise with the look and feel of the space. The jute ropes were tied in knots at an elongated interval which adds detailing to the space.
The doors starting from the entrance are done in fabrics of brocade, net and zardozi sandwiched in glass with wooden framing .The door to the bridal andtrial rooms are done in velvet fabrics embroidered in zardozi (gold string) and has been clad on the ply to bring in a rich vintage aesthetic. The lighting of the bridal room is aesthetically done in zardozi lamps at different levels.
The designer has effectively used the matchbox sized space of the trial room which also includes a storage unit inside. The storage unit is adorned in distressed red and dull gold broken mirrors through which a mosaic pattern was made over it, thereby making it a piece of art.
The window display of the store has been kept very simple. Instead of experimenting with the space, the designer has effectively used the broken bronze mirrors which were clad on the mannequins head and palm to give it a very savage look. Besides, the display also showcases a mannequin sitting beautifully over a donned swing, while the other standing next to it is accessorised with vintage collections thereby giving the display a story.
All in all, the designer has successfully translated the client’s nature of work into the design of the store which reflects the fine detailing and richness of the zardozi embroidery, thereby giving it a contemporary feel to the setup.
Design Studio: Saniya Kantawala Design (SKD)
Project head: Saniya Kantawala
Project team: Ankita Chatterjee and Maitri Surti
Location: Khar 14th road, Mumbai
Photo credit: Darshan Savla